WHAT DATA DO WE COLLECT ?
The legal basis for which Audiencevalue is collecting and processing data on behalf of its clients is the internet user's explicit consent given on our clients' website(s).
When you visit one of our clients' website, our software collects “click data” related to your visit to the website(s).
Click data can contain the following information: date and time of click on the ad, IP address used to access the website, operating system, browser name & version, device identifier and location.
When you buy a good or service on a marketer's website, the software may collect additional "Conversion data" transmitted by the marketer such as but not limited to transaction ID and amount spent on their website.
When you fill-up a form to subscribe to a service, marketers may also record additional "Lead data" such as but not limited to a lead ID, encrypted email address, etc.
Conversion data and Lead data are parsed through a conversion tag placed on the confirmation page of the marketers' website. Marketers decide at their sole discretion which data shall be stored into Audiencevalue.