INTRODUCTION
Welcome to www.audiencevalue.com, a website published by Audiencevalue Pte Ltd ("Audiencevalue") located at 170 Upper Bukit Timah Road #01-36 Singapore 588179 (Registration number: 201135408H).
Audiencevalue provides online advertising solutions for marketers and agencies that help them distribute advertisements accross websites and mobile applications and measure the performance of their online advertising campaigns while protecting the internet users’ privacy.
This section explains how we collect user data, what data we collect and how we process it.
2.1 How do we collect user data?
When an internet user visits one of our web page, we collect personal data (as defined in the GDPR legislation) via « cookies » or « trackers ».
Our cookies are small files stored in your web browser that only contain encrypted and anynymous string of characters (Anynomous identifier) which can only be read by our domains "audiencevalue.com" or « audiencetag.com » to recognize your browser.
We use three different types of cookie on this web site :
- "Functional" cookies which are necessary to ensure that this web site works properly when an internet user reads one its web page.
- "Web analytics" cookies allowing us to count the number of visits on each web page and to generate reports on frequency and recency of visits, by hour, by multimedia device and by geographic zone.
- "Marketing" cookies which aim at improving the performance of our online promotional campaigns and count the number of leads and product demonstration requests generated via the web forms displayed on our website.
2.2 What types of data do we collect?
Functional cookies collect technical information such as your browser settings and your IP address. These trackers also record the language selected by the internet user on our website if he decides to modify the initial selection proposed by the website after analysing the browser settings.
Web analytics cookies collect navigational data such as the visited page reference, data and time of visite and page visit frequency.
Marketing cookies collect technical data such as the multimedia device used to visit our website, browser type, IP address, web form filled-up by the internet user (if applicable) from website visits generated by our marketing campaigns only.
All collected data are stored in highly secure & encrypted proprietary servers located in France (Paris Region) for European markets and Singapore for Asian markets.
No Personal Identified Information is stored in our cookies.
2.3 How do we use the collected data ?
Audiencevalue takes the internet users' privacy very seriously and does not share, rent neither sell any collected data to third parties.
Data collection is used to enhance the user experience on our website as well as increase the relevance of our advertising targeting strategies in order to generate more leads through our advertising campaigns that may purchase the Audiencevalue advertising solutions.
Regarding Personal Identified Information collected through our web forms, Audiencevalue will only use such information to get in touch with you and answer your commercial questions only.
Audiencevalue will never share such information to a third party unless an administrative or judicial action requires Audiencevalue to do so
2.4 Your browser status for audiencevalue.com
3. DATA COLLECTED BY OUR ADVERTISING SOLUTIONS
The legal basis for which Audiencevalue is collecting and processing data on behalf of its clients is the internet user's explicit consent given on its clients' websites.
When you click on an advertisement distributed by our advertising solution on a website or a mobile application, the software collects technical data such as: date and time of click on the advertisement; your IP address, your multimedia device's operating system, name and version of your browser used on this device as well as your geographical location.
When you visit the web page linked to the advertisement that you clicked, our solution collects navigational data in connection with the clics on components displayed on the visited web pages during that session.
Conversion data (related to online sales or lead generated through web forms) and contact data are transmitted via a convertion tag placed on our clients' confirmation web page of the tracked action. Our clients are responsible for the data collection which are then recorded and stored on our servers.
3.1 How do we collect data for Audiencevalue's clients?
Audiencevalue technology uses web cookies to collect behavioral data. Our cookies are in a form of a small text file stored in your browser that contain an encrypted anynymous string of characters (ie anynymous identifier) that can only be read by our domain "audiencetag.com" to recognize your browser.
It cannot harm your device and DOES NOT contain sensitive data. It is just a reference number.
We only place cookies once you click on an advertisement that we serve and when you visit our clients' website(s).
3.2 "Marketing" cookie technical information
THE AVID COOKIE
- Cookie name: AVID
- Cookie domain: audiencetag.com
- Cookie class: tracking
- Cookie function: Anonymous identifier for the browser
- Cookie type: persistent (Up to cookie expiry date or manual deletion by user)
- Cookie expiry: 13 months as per European law
THE AVS COOKIE
- Cookie name: AVS_XXXXXXXX (X are single digits)
- Cookie domain: audiencetag.com
- Cookie class: web session
- Cookie function: The anonymous identifier is used to identify the user web session on the advertiser's website. This cookie only stores the date and starting time of the user's session on the advertiser's website.
- Cookie type: temporary
- Cookie expiry: Deleted at the end of web session. This cookie is automatically deleted by the browser upon closure of the browser window on the user's device.
THE NOTRACK COOKIE
- Cookie name: NOTRACK
- Cookie domain: audiencetag.com
- Cookie class: tracking inhibation
- Cookie function: The anonymous identifier is used to stop tracking user's behavior on our clients' web pages that are using audiencevalue's advertising solutions. It contains the value "1" to block the tracking.
- Cookie type: persistent (Up to cookie expiry date or manual deletion by user
- Cookie expiry: 13 months as per European law
How do Audiencevalue's clients use collected data?
Marketers and agencies which distribute advertisements through Audiencevalue platform have only access to their data.
Marketers and agencies use this data to increase the relevance of advertisements that appear across websites that you may visit.
All collected data are stored in highly secure & encrypted proprietary servers located in France (Paris Region) for European markets and Singapore for Asian markets.
Audiencevalue follows generally accepted industry standards to protect against unauthorized access to, destruction or disclosure of data. All our servers are protected by firewalls and nobody has access to these servers except Audiencevalue's team.
4. OPT-OUT THIS BROWSER TO AUDIENCEVALUE ADVERTISING SOLUTION
If you would like to stop receiving personalised advertisements from our clients, please click on the link below to opt-out your browser.
By clicking on this link, the system will place the NOTRACK cookie in your browser.
Please note that the NOTRACK cookie must remain on your browser in order for us to recognize you as an opt-out user.
Please bear in mind that you need to follow this process for all the browsers that you use on all your digital devices.
RIGHT TO ACCESS
You have the right to access your personal profile.
Audiencevalue follows a two-step process in order to ensure maximum security:
- First you need to click on the button below to retrieve your AVID cookie from your browser. This step is necessary to identify the source of the request and the identifier.
- If the system finds a cookie in your browser, the anonymous identifier will appear on screen. You will need to fill-up the form below in order to receive your behavioral profile by email.
ABOUT AUDIENCEVALUE
Real-time Contextual targeting solution provider for SMEs and agencies.
We help companies boost the performance of their display advertising campaigns by enabling them to buy relevant ad placements based on keywords present on web pages.
NEWSLETTER SUBSCRIPTION
Your email address will not be distributed to third parties.