INTRODUCTION

Welcome to www.audiencevalue.com, a website published by Audiencevalue Pte Ltd ("Audiencevalue") located at 25 International Business Park #02-53 Singapore 609916 (Registration number: 201135408H).

Audiencevalue provides online advertising solutions for marketers to measure the performance of their online advertising campaigns while protecting the internet users’ privacy.

Our goal is to increase the relevance of advertisements that appear across websites that you may visit.

This technology requires the consumers' explicit consent prior to any personal data collection. Our clients act as Data Controllers and ensure that such explicit consent is given to them prior to using our software to collect and process personal data. Audiencevalue acts as a "Data Processor" for these companies.

This section explains clearly what data we collect, how do we collect it and how do we process it.

WHAT DATA DO WE COLLECT ?

The legal basis for which Audiencevalue is collecting and processing data on behalf of its clients is the internet user's explicit consent given on our clients' website(s).

When you visit one of our clients' website, our software collects “click data” related to your visit to the website(s).

Click data can contain the following information: date and time of click on the ad, IP address used to access the website, operating system, browser name & version, device identifier and location.

When you buy a good or service on a marketer's website, the software may collect additional "Conversion data" transmitted by the marketer such as but not limited to transaction ID and amount spent on their website.

When you fill-up a form to subscribe to a service, marketers may also record additional "Lead data" such as but not limited to a lead ID, encrypted email address, etc.

Conversion data and Lead data are parsed through a conversion tag placed on the confirmation page of the marketers' website. Marketers decide at their sole discretion which data shall be stored into Audiencevalue.

HOW DO WE COLLECT BEHAVIORAL DATA ?

Audiencevalue technology is using cookies to collect behavioral data. Our cookies are in a form of a small text file stored in your browser that contain an encrypted anynymous string of characters (ie anynymous identifier) that can only be read by our domain "audiencetag.com" to recognize your browser.

It cannot harm your device and DOES NOT contain sensitive data. It is just a reference number.

We place cookies once you click on an advertisement that we serve and when you visit our clients' website(s).

Our technology relies on three different cookies as follows:

THE AVID COOKIE

Cookie name: AVID
Cookie domain: audiencetag.com
Cookie class: tracking
Cookie function: The anonymous identifier links the browser to a profile in our internal database
Cookie type: persistent
Cookie expiry: 13 months as per European law

THE AVS COOKIE

Cookie name: AVS_XXXXXXXX (X are single digits)
Cookie domain: audiencetag.com
Cookie class: web session
Cookie function: The anonymous identifier is used to identify the user web session.
Cookie type: temporary
Cookie expiry: at the end of web session. This cookie is automatically deleted by the browser upon closure of the browser window on the user's device.

THE NOTRACK COOKIE

Cookie name: NOTRACK
Cookie domain: audiencetag.com
Cookie class: tracking
Cookie function: The anonymous identifier is used to stop tracking user's behavior.
Cookie type: persistent
Cookie expiry: 13 months as per European law

WHAT DO WE DO WITH YOUR DATA ?

Audiencevalue takes the internet users' privacy very seriously and does not share, rent neither sell any collected data to third parties.

Marketers which distribute advertisements through Audiencevalue platform have only access to their data.

Marketers use this data to increase the relevance of advertisements that appear across websites that you may visit.

All data are stored in highly secure & encrypted databases located in France (Aubervilliers) for European markets and Singapore for Asian markets.

Audiencevalue follows generally accepted industry standards to protect against unauthorized access to, destruction or disclosure of data. All our servers are protected by firewalls and nobody has access to these servers except Audiencevalue's team.

OPT-OUT THIS BROWSER

If you would like to stop receiving personalized advertisements from our clients, please click on the link below to opt-out your browser.

By clicking on this link, the system will place the NOTRACK cookie in your browser.

Please note that the NOTRACK cookie must remain on your browser in order for us to recognize you as an opt-out user.

Please bear in mind that you need to follow this process for all the browsers that you use on all your digital devices.

Advertising unsubscription

RIGHT TO ACCESS

You have the right to access your personal profile.

Audiencevalue follows a two-step process in order to ensure maximum security:

- First you need to click on the button below to retrieve your AVID cookie from your browser. This step is necessary to identify the source of the request and the identifier.

- If the system finds a cookie in your browser, the anonymous identifier will appear on screen. You will need to fill-up the form in order to receive your behavioral profile by email.

Access your profile

INFORMATION COLLECTED THROUGH OUR CORPORATE WEBSITE

You may provide us with personal information if you fill up a contact form on our corporate websites.

Audiencevalue will use such information to answer your business queries only.

Such information will be stored in Paris or Singapore depending on your location.

Audiencevalue will NEVER share such information with any third-party unless it is requested by a Court order or any law enforcement agency.

PRIVACY POLICY

INTRODUCTION

INTRODUCTION

WHAT DATA DO WE COLLECT ?

WHAT DATA DO WE COLLECT ?

HOW DO WE COLLECT BEHAVIORAL DATA ?

HOW DO WE COLLECT BEHAVIORAL DATA ?

WHAT DO WE DO WITH YOUR DATA ?

WHAT DO WE DO WITH YOUR DATA ?

OPT-OUT THIS BROWSER

OPT-OUT THIS BROWSER

RIGHT TO ACCESS

RIGHT TO ACCESS

INFORMATION COLLECTED THROUGH OUR CORPORATE WEBSITE

INFORMATION COLLECTED THROUGH OUR CORPORATE WEBSITE

NEED MORE INFORMATION ?

Contact us to connect with our legal team

ABOUT AUDIENCEVALUE

CONTACTS

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