Number of tracked ads this year : 715,187,222
The current digital display landscape is getting more and more fragmented everyday with the rise of new advertising players, real-time media buying and audience targeting.

Such gaming changing trends complexify the management of digital campaigns with a growing number of partners to implement and a higher audience overlap. Moreover, the accuracy of the sales attribution model is affected as the performance of each campaign is measured independently through multiple technologies.

We believe that a holistic approach is the only solution for marketers to better understand which media sources generates incremental revenue and ensure digital success.

Such approach relies on a unified, universal & neutral Advertising management system that can TRACK any campaign, DISTRIBUTE offers accross any platform, ATTRIBUTE sales to the rigth media source and STREAMLINE the technical implementation.

Additionally, this unified backend solution must provide additional audience insights to refine targeting and optimize ad performance.
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