Number of tracked ads this year : 574,291,735
AUDIENCEPATH OVERVIEW

ATTRIBUTE SALES TO THE TRUE DRIVERS OF PERFORMANCE & OPTIMISE YOUR MIX



When launching a digital promotion, it is challenging to understand where the revenue is coming from and which campaign is performing as internet users are often exposed to your offers through multiple websites, email newsletters, social media fan engagement, affiliate promotion and mobile ads.

Marketers have been trying to optimize their mix by calculating the ROI of each campaign based on the last-cookie placed on users’ device.

However, since multiple media and affiliate sources often contribute to a single conversion, this model is actually the least effective to measure multichannel influence and make relevant budget allocation.

The best way to identify the true revenue drivers is to follow a cross-channel attribution approach, analyze the full purchase funnel and assign credit to multiple user touch points.






A COMPREHENSIVE SUITE OF ATTRIBUTION MODELS



AUDIENCEPATH allows marketers to analyse the full user conversion path and influence of each media campaign. You can simulate various scenarii to measure accurate campaign ROI & identify the best traffic sources.

You can compare the performance of your campaigns and channels based on the following attribution models:

KEY FEATURES:

  • - Ability to conduct cross-channel path analysis over 30, 60 and 90 days
  • - Ability to group campaigns
  • - Attribution model can be based on clicks, impressions or both
  • - Ability to assign credit up to 500 user touch points in a single path
  • - Ability to build custom models based on specific weights applied to the first and last touch points
  • - No need to upload adserver logs to get accurate reports
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